Inclusiveness and social cohesion may be hindered by a number of factors ranging from poverty and cultural misalignment between visitors and the provided experience to experiences insufficiently targeted to attract diverse audiences. However, the vast majority of the cultural experiences offered by cultural institutions are designed to address the mainstream audience and rarely take provisions to make these experiences inclusive for groups with diverse sociocultural characteristics. The cultural heritage (CH) sector has always acted as catalyst in allowing groups to coexist harmonically by investing in cultural diversity and intercultural dialogue. A preliminary small-scale experiment conducted in an art exhibition showed that its use could be efficient, as positive feedback was obtained. Following this, the key functionalities of the proposed application are presented.
The two aforementioned analyses provide both direction and impetus to the design process and research inquiry. Next, a state-of-the-art analysis is conducted. Initially, the paper’s theoretical background is presented, focusing on the analysis of social educational theories. A self-guided tour tool with augmented reality and social features is proposed to facilitate the creation of an online learning community for museum staff and visitors, and to enable information sharing and interactions. In this context, this study explores the hypothesis that the adoption of Web 2.0 design patterns could enhance the public’s participation and inclusion by making visitors co-creators of the offered cultural experience, and help museums transform into more inclusive spaces by enhancing knowledge sharing and social learning. Nonetheless, the vast majority of cultural experiences offered by cultural institutions rarely take provisions to make such experiences inclusive for groups with diverse sociocultural characteristics. The cultural heritage sector has often acted as catalyst in allowing groups to coexist harmonically by investing in intercultural dialogue.
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