By taking advantage of the option to use conversational messaging tools, Specsavers will be able to adopt more innovation and enhance the customer experience, driving better rates of customer satisfaction, sales and revenue. Guillaume Van Gaver, CEO of LINK We are delighted to have been appointed by Specsavers to help deliver its global digital strategy of creating more engaging customer communications.Through the partnership, Specsavers can become a leader in providing real-time and relevant customer communications. Our continued growth underscores the value proposition offered by LINK and Message Broadcast within highly regulated businesses.
We are very pleased to further diversify our U.S. Léa Lassale, Marketing Project Manager at MAAF. Our choice was oriented towards automated conversations to innovate in the way we provide certain services to our customers, encourage them to make appointments and measure their satisfaction. Annalisa Poli, Head of Communications, South East Corporate Communications, at Berner Italy Customer satisfaction is a real challenge for the brand. Berner also benefits as no additional IT resources are required to facilitate these communications. These stats provide significant uplifts in campaign success rates in comparison to employing standard newsletters to communicate our offers.
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Furthermore, by including vouchers and offers through a special QR code via direct message, customers are more motivated to opt-in, enhancing brand loyalty and driving higher engagement, with higher open and click-through rates. Hendrik Faasch, Chief Operating Officer, Central Europe at LINK Mobility Group By utilizing a LINK Campaign, we are able to generate multimedia landing pages which displays coupons, gives product updates, and recent discounts all the while engaging local sales representatives by supplying them with formative information.
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With LINK Campaign, retailers can easily enter the world of mobile messaging to reach their customers directly via their smartphones, the most relevant touchpoint, without needing them to install extra software. Being named Best Communications Tool by the jury at the E-Commerce Germany Awards underscores the great potential that online retailers have to interact and engage with their customers by supplementing mobile communications channels.
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